How Many People Have Social Media Accounts Stats

We've compiled the latest and near valuable social media statistics to inform your social marketing strategy. Sympathize how social media channels perform, go detailed information on essential demographics, and gather actionable insights into how users carry on each platform.

So, hold on to your hats and buckle up tight as nosotros give you unparalleled access to the best social media statistics for 2022.

A note on sources: We've collected these stats from third-political party surveys, whitepapers, and reports from the platforms themselves. Interested in digging deeper? Start with Hootsuite's Global State of Digital 2022 Report (including Simon Kemp's overview).

Download the consummate Digital 2022 report —which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to improve target your audience.

Social media usage continues to abound

• Over iv.62 billion people across the world employ social media
• Social media has grown at a compound annual growth rate of 12% since 2012
• In 2021, social media usage grew at an boilerplate rate of 13.five new users every unmarried second
• Nearly 75% of the earth'south population aged xiii+ uses social media
• Over 93% of regular cyberspace users log into social media
• 72% of Americans use social media

Social media usage statistics

• Worldwide, people spend an boilerplate of 2 hours and 27 minutes per twenty-four hour period on social media
• In 2021, people increased their time spent on social media by two minutes compared to 2020
• Nigeria, the Philippines, and Ghana spend the most corporeality of time on social media
• Japan, North Korea, and the Netherlands spend the least amount of time on social media

Source: Hootsuite's Digital Trends Report 2022

• The U.s. dips slightly below the average worldwide time spent on social, with an boilerplate of 2 hours 14 minutes
• In a month, the average user will visit 7.5 social media platforms
• Men aged 20-29 are the demographic that uses social media the most

Source: Hootsuite'southward Digital Trends Study 2022

• Women aged 16-24 years old use social media the most, clocking in an average of 3 hours 18 minutes per day
• People mainly apply social media for staying in touch with friends and family unit, filling spare time, and reading the news

• Advertisement spending on social media is projected to reach over $173 one thousand thousand in 2022
• In 2022, social media video advertizing spending volition grow by 20.one% to $24.35 billion
• Annual advertising spend on social media in 2022 will top $134 billion, an increase of over 17% YOY
• 52% of social media users say that when a platform protects their privacy and data, it's incredibly impactful on their decision to collaborate with the ads or sponsored content they see on the channel

Source: eMarketer

Desire more social media advertising stats? We've got you lot. Check out our list of 50+ Social Media Advertisement Statistics that Matter to Marketers in 2022.

Instagram statistics

Users

• Instagram now boasts over ane.5 billion users
• Instagram ads reach almost xxx% of internet users
• Instagram is the fourth most popular social networking site in the globe
• The average user worldwide spends eleven.2 hours per month on Instagram
  • In Turkey, Insta' usage is the highest, with an average of 20.2 hours per calendar month
  • Republic of korea totals the lowest corporeality of time spent per month with 5.viii hours

Source: Hootsuite's Digital Trends Written report 2022

Demographics

• Users aged 25-34 are the biggest accomplice of Instagram users
• Instagram is Gen-Z's favorite social media platform
• Men account for 51.6% of Instagram users, with women making up the other 48.4%

Usage

• 59% of US adults use Instagram daily
• 91% of active Instagram users say that they sentry videos on the platform weekly
• 50% of Instagram users say that they've clicked through to a brand'southward website after viewing their Stories
• Instagram drives conversions. 92% of users say that they've acted in the moment after seeing a production on Instagram.
• Ads are most likely to reach men and women betwixt the ages of 18-34
• The most popular hashtag on Instagram is #Beloved, followed by #Instagood and #Mode

Source: Hootsuite'south Digital Trends Report 2022

Brands

• ninety% of Instagram users follow a business
• two in 3 people say that Instagram helps them to connect with brands
• l% of people are more interested in a brand afterwards seeing an advert on Instagram

Looking for even more than Instagram marketing stats? Have a peek at 35 Instagram Stats That Thing to Marketers in 2022.

Facebook statistics

Users

• Facebook's MAUs are fast budgeted three billion people, that'south 36% of the globe's population
• 58.8% of the world's total internet users utilise Facebook monthly
• Only over 66% of Facebook users log onto the site daily

Demographics

• 56.five% of Facebook users worldwide are male, 43.5% are female person
• Almost xx% of Facebook's worldwide users are men anile 25-34
• Women aged 13-17 are Facebook'southward lowest demographic of users beyond the earth
• In America, women aged 25-34 are the most prolific users of Facebook
• India boasts the most Facebook users, with 349 million choosing to use the channel. The US is close backside, with almost 194 million users.

Usage

• Facebook is the most-used social media platform in the world

Source: Hootsuite's Digital Trends Report 2022

• People spend, on average, 19.6 hours per month using Facebook
• People spend virtually 20 hours per month browsing Facebook
• Facebook is the third most popular social media channel, coming behind WhatsApp and Instagram
• Only 0.seven% of users are unique to the platform, pregnant that this accomplice only uses Facebook to quench their social media thirst
• Virtually l% of Facebook users also utilize Twitter
• The average US user spends 34.6 minutes per twenty-four hours on Facebook
• Facebook has experienced iii% growth in site traffic, year over year (around 25.5 billion visits per calendar month)

Brands

• Facebook is the seventh most valuable make worldwide

Source: Statistica

• 66% of Facebook users visit a local business folio at to the lowest degree once a calendar week
• In 2021, one third of Facebook's users purchased on the platform, a number that's expected to grow over the next few years

Source: Emarketer

If you want to get alee of the social commerce game, bank check out our Guide to Getting Started with Social Commerce, or fifty-fifty more Facebook stats.

Twitter statistics

Users

• Users spend an average of 5.1 hours per calendar month on Twitter
• Twitter is more popular with millennials than Gen-Z
• American Twitter users are more likely to exist Democrats than Republicans
• 22% of Americans use Twitter

Demographics

• 38.five% of Twitter'due south users are aged 25-34
• But 6.6% of Twitter's users are aged 13-17
• Twitter'south audition is predominantly male person, with 70.4% of the platform'southward demographic identifying every bit that gender, leaving women accounting for 29.6% of Twitter's audience
• 33% of Americans who use Twitter have a college caste

Usage

• People spend only over 5 hours a calendar month browsing Twitter
• Well-nigh 55% of Twitter users also use TikTok
• The number of Twitter users worldwide is expected to grow to over 340 one thousand thousand by 2024

Source: Emarketer

• People volition spend vi-minutes per day on Twitter in 2022
• 52% of users check Twitter daily, 84% weekly, and 96% monthly

Brands

• xvi% of internet users between the ages of 16-64 use microblogs for brand research
• 211 one thousand thousand of Twitter'due south daily active users can exist monetized through ads
• ​​Advertizing revenue on Twitter in 2021 exceed $1.41 billion, an increase of 22% YOY

Follow this link for fifty-fifty more Twitter stats.

YouTube statistics

Users

• Out of all the social networking channels, people spend the virtually fourth dimension hanging out on YouTube
• The channel boasts an average of 23.7 hours per calendar month spent on the video platform
• 81% of Americans use YouTube
• 36% of American adults say that they visit YouTube several times a solar day
• 99% of YouTube users are regularly checking another platform

Source: Hootsuite's Digital Trends Study 2022

Demographics

• 80% of parents say that their children (nether eleven) watch YouTube
• 54% of YouTube users are male, and 46% are female
• YouTube is most pop in India, closely followed by the US and Indonesia

Usage

• People spend an average of 23.vii hours per month on YouTube
• YouTube is the 2nd near-used social media platform in the world, with over 14 billion total visits
• Visitors spend an average of 19 minutes a twenty-four hours on YouTube
• 694,000 hours of video are streamed on YouTube each infinitesimal of the mean solar day
• Mobile users visit twice every bit many pages on YouTube as desktop users
• Sports viewership on YouTube is expected to reach 90 one thousand thousand past 2025
• YouTube Shorts accept at present been viewed over 5 trillion times

Brands

• The nigh pop search term on YouTube is vocal, followed by DJ, dance, and TikTok
• 70% of viewers bought from a brand afterward seeing information technology on YouTube
• Ads targeted to users past intent (rather than demographic) earn 100% higher elevator in purchase intent
• YouTube ads accept the potential to reach 2.56 billion users

Need more YouTube stats in your life? Have a wait at 23 YouTube Stats That Thing to Marketers in 2022.

Pinterest statistics

Users

• Pinterest'southward MAUs peaked at 478 million in Q1 2021 simply roughshod to 444 million in Q3 2021 and dropped to 431 million by Q4 2021
• 86 million people in the US utilize Pinterest monthly
• 28% of Americans use Pinterest

Demographics

• Gen-Z using Pinterest has increased by 40% YOY
• 45% of Pinterest's U.s. audience earn more than than $100,000 in household income
• 77.1% of Pinterest users are women, 14.viii% are male, and viii.4% would rather non say

Source: Statistica

Usage

• 86% of Pinterest users likewise use Instagram, which isn't surprising given the visual nature of both channels
• 97% of top searches on Pinterest are unbranded (significant users haven't made upwards their listen yet)
• Pinterest claims 12.4% of United states of america social media visits
• 26% of US Pinterest users visit the site daily, 68% weekly, and 91% monthly

Brands

• Almost 11% of Internet users between the ages of 16-64 utilise online pinboards for brand enquiry
• Pinterest recent surpassed $ii billion in revenue, growing past 52% YOY
• fourscore% of weekly users have discovered a new brand or product on Pinterest
• Pinterest predicts that emerging trends in 2022 will exist jewelry, biophilic design, traditional recipes, indoor swings, and… mullets.

Have a look at more than hair-raising Pinterest stats with our weblog postal service Pinterest Statistics That Matter to Marketers.

Download the complete Digital 2022 report —which includes online behavior data from 220 countries—to larn where to focus your social marketing efforts and how to better target your audition.

LinkedIn statistics

Users

• Over 810 meg people across the world use LinkedIn
• As of March 2021, 25% of U.s.a. adults are on LinkedIn

Source: Emarketer

• Over 15.4 billion people visited LinkedIn throughout Q2 2021

Demographics

• Over 185 one thousand thousand Americans use LinkedIn, making the country the highest user rate in the globe
• Hungary has ane of the lowest LinkedIn usage rates, with only 1 million people on the platform
• LinkedIn is about popular with men aged 25-34 years old, and to the lowest degree popular amid women aged 55+

Usage

• 77 job applications are submitted every second on LinkedIn
• Every calendar week, 49 one thousand thousand people use LinkedIn to search for jobs
• Only over 16% of LinkedIn users log in daily via the app, with 48.5% logging in monthly
• 84% of LinkedIn users login to help grow their professional network

Brands

• The nearly-followed brands on LinkedIn include Google, Amazon, TED Conferences, Forbes, Unilever, and Microsoft
• LinkedIn boasts over 57 million companies listed on the site
• LinkedIn ads accomplish just over 10% of the globe'southward population
• Ads on LinkedIn reach 42.viii% of women and 57.two% of men

If you're afterward even more juice LinkedIn stats, you demand to have a read through LinkedIn Statistics Marketers Should Know.

Snapchat statistics

Users

• Users spend an average of 3 hours per month on Snapchat
• Snapchat boasts over 319 million daily active users
• Year on yr growth for DAUs has been 20% over v sequent quarters
• 23% of American adults utilize Snapchat (outpacing Twitter and TikTok)

Demographics

• Snapchat reaches 75% of millennials and Gen Z
• The social media app is most pop with both men and women aged 18-24, and the to the lowest degree popular cohort is men aged l+

Source: Hootsuite's Digital Trends Study 2022

Usage

• On average, people spend 3 hours per calendar month on Snapchat
• Surprisingly, Snapchat is the only aqueduct that doesn't hold its user base exclusively, meaning that Snapchat's audience are besides scrolling through other channels too
• In 2022, people will spend an average of 7 minutes per 24-hour interval on Snapchat
• In 2021, Snapchat launched 18 New Year's Eve lenses that generated more than 7 billion impressions

Source: Emarketer

Brands

• Snapchat'due south acquirement increased by 64% to 4.1 billion in 2021
• 25 of Snapchat's Discover Partners reached over l meg unique Snapchatters from effectually the world
• In 2021, cosmetic's brand MAC built several AR try-on makeup lenses and launched these on the channel, resulting in one.three million effort-ons, a two.4x lift in make sensation, and 17x increase in purchases
• Snapchat'southward minimum ad budget spend is $5
• Snapchatters hold 4.4 trillion in spending power

Want more Snapchat stats in your life? Have a read of 21 Snapchat Stats That Matter to Social Media Marketers.

TikTok statistics

Users

• Users spend an average of 19.6 hours per month on TikTok
• 20% of American adults utilise TikTok
• TikTok downloads via the App Store grew by 6% in Jan 2022
• Also, in Jan 2022, TikTok boasted approximately 29.7 meg daily active users via iOS devices worldwide

Source: Statistica

• The number of TikTok users in the US is expected to abound to just nether 90 meg by 2023

Demographics

• In the U.S., the vast bulk of TikTok users are below thirty-years-onetime
• 37 million Gen-Zers use TikTok in the The states
• 61% of TikTok's user base of operations identify as female
• Women aged betwixt the ages of x and 19 account for sixteen.four% of TikTok's users
• American adults concord TikTik in high regard, with 36% saying that they hold a favorable opinion nearly the app

Source: Statistica

Usage

• TikTok users spend, on average, a full of xix.6 hours a month scrolling through the app
• The video-sharing app comes in sixth position in a list of the earth'south well-nigh-used social media platforms
• Virtually 84% of TikTok'south audience also apply Instagram
• The average US user spends 32.8 minutes per day on TikTok (that'southward 2nd identify afterward Facebook)
• 57% of TikTok'due south mentions effectually the internet are positive

Source: Vox

Brands

• The nigh pop TikTok account is Charli D'Amelio, who has over 132 million followers
• The most followed brand account is TikTok'southward own channel
• 63% of TikTok ads with the highest CTR put their message upfront
• Vertical TikTok videos shot have a 25% higher watch-through charge per unit

Are your Toks the Tickest? Level upwards your TikTok cognition with more Important TikTok Stats Marketers Demand to Know.

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